Signs of Times – ‘Way-finding’ Boosts Gilbert’s Heritage District

By Parker Leavitt for The Arizona Republic A conceptual drawing shows what new “way-finding” signs in Gilbert’s downtown Heritage District might look like. Photo Credit: Lisa Ranzenberger Gilbert planners are attempting to create a unique identity in the downtown Heritage District with custom “way-finding” signs that direct visitors to attractions and parking areas. Town officials hope […]

By Parker Leavitt for The Arizona Republic

A conceptual drawing shows what new “way-finding” signs in Gilbert’s downtown Heritage District might look like. Photo Credit: Lisa Ranzenberger

A conceptual drawing shows what new “way-finding” signs in Gilbert’s downtown Heritage District might look like. Photo Credit: Lisa Ranzenberger

Gilbert planners are attempting to create a unique identity in the downtown Heritage District with custom “way-finding” signs that direct visitors to attractions and parking areas.

Town officials hope to have the signs designed and installed within the first three months of 2014, senior project manager Jack Gierak said.

Phoenix designer Lisa Ranzenberger, who has been tasked with creating a concept for the way-finding signs, said that the project is more about identity than helping people locate a destination.

To that end, the design consultant came up with a conceptual drawing that prominently features the words “Heritage District – Downtown Gilbert” at the top of an 11-foot sign pole, along with a sketch of downtown Gilbert’s water tower. The sign is outlined with a white neon light, though Ranzenberger said using another color is possible.

Lower on the pole, Ranzenberger envisions a four-foot cabinet sign with a “you-are-here” map of the downtown area. A sample map points out public amenities like the Western Powerline Trail, Water Tower Plaza, the park-and-ride lot and Gilbert Historical Museum while making room for promotional materials for downtown events.

Ranzenberger recommended that the maps be lighted internally to allow for greater visibility at night, but that could depend on whether there is room in the project budget. The signs are just one component of a downtown pedestrian-improvement project funded through a federal CDBG.

The town likely will place three to four way-finding signs along Gilbert Road between Vaughn Avenue and Elliot Road, including possible locations in front of Joe’s Real BBQ, Heritage Court and the soon-to-come Heritage Marketplace mixed-use center.

Read more at AZCentralNote: AZCentral is premium content. Readers are permitted 20 free article views per month.

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